Before you start thinking about your future design, try to think about your goals and objectives and come up with some strategy to support your decisions. You should start collecting basic metrics like number of visitors, time on the site, SEO rankings, number of leads or total sales generated on your existing webpage. Once you have done your basic research, start thinking what your end goal should look like. Are you planning to generate more leads, sell more products or services, present new program or feature? What tools and features you need to deliver your result? What kind of architecture will support your decision?
Design Your Site
The web site is not just about you. Think about your visitors and their demographics first. What information are they typically searching for? Identify their needs – what are the biggest problems they are trying to solve? What do they need the most? How you can influence their decision? Then try to re-arrange your web page. Make the most important information visible and easily accessible.
Getting found online is the most important component of your web site. If there is no traffic, there is no revenue. Document all your keywords representing your business and come up with the strategy to use them the most efficient way. Optimize your on-page as well as off-page SEO strategy and start driving traffic to your webpage.
Deploy the web elements to create a generous connection between you and your prospect. Calls-to-action are simple components that drive visitors to take an action. Whether it is a pdf document like catalogue or product information, or product purchase. Your webpage should educate and engage.